Yeti helped Fido bring this Yoga Cat to Life

When tasked with creating a cat that specializes in downward dog, our product, Yeti helped Fido bring this Yoga Cat to life in a new commercial for ChocoFresh.

We asked Joakim Eriksson, Lighting VFX Artist at Fido, to tell us all about their experience with Yeti and here’s what he had to say:

“Have you ever seen a cat in a desperate attempt to catch a chocolate addicted mum’s attention by doing yoga? Probably not – but it’s a fun concept! Our team at Fido was asked whether it was possible to make a realistic cat in full CG and although challenging, we were all very keen to tackle it. As I’ve worked on both furry and creature projects at Fido as a Lead Lookdev artist in the past, I was asked to be involved in this project to contribute my knowledge and experience.”

“The challenge for each new project, and it is important to ensure that you do what is best for each individual project, is the direction you should take and what tools to use to achieve the best possible result. When creating an animal like a cat the focus is to make the fur as believable as possible, where every fibre is crucial in fooling the viewer’s eye, and you need flexibility to achieve these results.  It was a couple of years ago that we were introduced to Yeti from Peregrine Labs and we haven’t looked back.”

“Yeti has become one of our primary tools that has been used for many different assets including fur, feathers, or other geometry such as landscape, stone, etc. I knew we could rely on Yeti for Chocofresh as it would be powerful enough to provide the look we were after yet simple to use, even for those who have never used it before, allowing us to iterate quickly for the production.”

“We were very happy that we made the choice; grooming was fast and predictable and there was a lot of flexibility offered by the procedural node graph (which I love) – it is such a great tool! Another area that worked particularly well in the Chocofresh production was that we could easily do shot-based fur direction and changes without having to modify the original asset.”

“In short, Yeti is a great tool! It is smooth and works like a charm. We really enjoy using it at Fido and our clients are satisfied with the result!  Could we do this without Yeti? My answer to that would be: How?”

Thank you for your kind words and for sharing your experience working with Yeti, Joakim.  We love this spot!