Bokeh has been available for purchase almost as long as our little studio has existed, within that time we’ve been lucky enough to have some of the top companies in visual effects use it on ground breaking productions.
As with all our projects Bokeh was initially developed for internal needs but due to interest from other parties we made it available for outside consumption, at that time we weren’t sure how we wanted to price it as a product and ultimately settled on a rate that was extremely aggressive with the aim of making it as accessible as possible.
Over the years we’ve made small adjustments to this rate, the biggest step was quickly moving from a perpetual model to the need for annual support fees to maintain a license. Even with 20 years of VFX production experience and having managed large scale development internally, the leap to selling and supporting software to a large (and demanding) user base was (and still is) a learning experience and our initial pricing was off.
Over the last six months it has become obvious that we needed to take our pseudo-subscription model and update it to a plain and simple annual subscription one. Our assumptions about how customers would be using the licenses differed from reality, rather than staying continually on maintenance; licenses would only be used/purchased when needed, sometimes years apart. This led to some confusion as to how and when maintenance could be renewed and the implications of the timing, many customers reached out and asked us to come up with another plan. In addition to this confusion with the annual maintenance model, it wouldn’t have made sense to maintain Bokeh’s availability if we stayed the course we were on.
As of now all Bokeh licenses are considered annual subscriptions, there is a single price for both a site license and single licenses with both floating and node locked (for single) options now being offered.
This means there is no longer an annual maintenance price, when a license expires a new annual subscription can be purchased with no time limit for how soon that needs to happen after expiry. If you purchase a new subscription prior to the expiration date of a previous annual term we’ll ensure the new license starts at the end of said term – otherwise it will start on the day of purchase.
Making this change isn’t something we’ve taken lightly and understand that this may impact some studios continued use of Bokeh. We are extremely humbled by the amazing craftsperson-ship of our customers and hope to continue our relationship with as many as possible.
Update: Single license pricing has been reduced to $129 p/a for a floating license and $99 p/a for a node-locked one.